'We certainly have found instances of information being put on the websites and being given to consumers that we think is misleading,' stated Rod Sims.
In reality, it seems to be more about satisfying scientific curiosity about how genes work in the normal development of the human embryo with any therapeutic application a distant dream.
Is it worthwhile considering whether reproductive technology like IVF is creating a future that no-one but the most extreme misanthrope actually wants?